777ed Privacy Policy —
Your Data, Our Responsibility

1Introduction and Scope

This Privacy Policy ("Policy") is issued by 777ed ("777ed", "we", "us", "our"), the operator of the online gaming platform accessible at 777ed.org and all associated domains, subdomains, and mobile interfaces. This Policy governs the collection, use, storage, disclosure, transfer, and protection of personal data relating to individuals ("you", "Player", "User") who access or use the 777ed platform, including through account registration, deposit and withdrawal transactions, participation in promotional activities, customer support interactions, and general platform browsing.

777ed operates under an internationally recognised gaming licence. Our data handling practices are shaped by the obligations arising from that licence as well as generally accepted international data protection standards. We have designed this Policy to be clear, specific, and genuinely useful — rather than an impenetrable wall of legal text that players from Karachi to Islamabad would reasonably give up reading.

By registering an account with 777ed, depositing funds, or otherwise using the platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with this Policy, you should not use 777ed services.

2Data Controller

For the purposes of data protection law, 777ed acts as the data controller in respect of the personal data of its players and platform visitors. This means 777ed is the entity that determines the purposes for which, and the means by which, personal data is processed.

Where 777ed engages third-party service providers to process personal data on its behalf — such as payment processors, KYC verification services, or analytics providers — those providers act as data processors under contractual obligations that restrict their use of your data to the specific services they provide to 777ed. They may not use your data for their own commercial purposes.

Correspondence regarding data privacy matters should be addressed to [email protected], clearly marked "Privacy Enquiry".

3Information We Collect

777ed collects personal data in the following categories, depending on the nature of your interaction with the platform:

3.1 Identity and Account Data

• Full legal name as it appears on your government-issued identification;
• Date of birth (used to verify the 21+ age requirement);
• Pakistani National Identity Card (CNIC) number or Passport number, where provided for KYC verification;
• Username and account credentials (passwords are stored in hashed, non-reversible form and are never visible to 777ed staff);
• Profile photograph where submitted as part of identity verification.

3.2 Contact Data

• Pakistani mobile phone number (03xx-xxxxxxx format);
• Email address, where provided;
• Residential address (city, district, postal code, province).

3.3 Financial and Transaction Data

• JazzCash or EasyPaisa mobile wallet numbers associated with your account;
• Bank account details for HBL, UBL, Meezan Bank, or SadaPay transfers (account title and IBAN/account number);
• USDT (TRC20) wallet addresses where cryptocurrency deposits or withdrawals are used;
• Full history of deposits, withdrawals, game stakes, and winnings;
• Records of bonus credits claimed and wagering requirement completion.

3.4 Technical and Usage Data

• IP address and approximate geographic location derived therefrom;
• Device type, operating system, and browser type and version;
• Pages visited on the 777ed platform, time spent, click patterns, and navigation paths;
• Session logs, including login and logout timestamps;
• Game play logs, including games accessed, bet sizes, and session durations.

3.5 Communications Data

• Records of communications between you and 777ed support, including live chat transcripts, emails, and submitted contact forms;
• Feedback, survey responses, and complaints submitted to 777ed.

3.6 Responsible Gaming Data

• Deposit and loss limit settings applied to your account;
• Self-exclusion or cooling-off requests and their effective dates;
• Records of responsible gaming tool usage and any associated correspondence.

4How We Collect Your Data

777ed collects personal data through the following channels:

• Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal, contact support, respond to a survey, or participate in a promotion;
• Automatically — through cookies, web beacons, server logs, and similar tracking technologies when you access and interact with the 777ed platform;
• From third-party service providers — including identity verification agencies (who confirm your CNIC details), payment processors (who confirm transaction outcomes), and fraud prevention services;
• From publicly available sources — where permitted and relevant to fraud prevention or compliance obligations.

5Legal Basis for Processing Your Personal Data

777ed processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

Processing Purpose	Legal Basis
Account registration and management	Performance of a contract with you
Processing deposits and withdrawals	Performance of a contract with you
KYC identity and age verification (21+)	Legal obligation under gaming licence
Anti-money laundering compliance	Legal obligation under gaming licence
Responsible gaming monitoring and tools	Legal obligation / legitimate interest
Fraud prevention and security	Legitimate interest of 777ed and players
Promotional communications (marketing)	Consent (opt-in) / legitimate interest
Platform analytics and improvement	Legitimate interest of 777ed

6How We Use Your Personal Data

777ed uses the personal data we collect for the following purposes:

6.1 Account and Service Delivery

To create and maintain your 777ed account; to process deposits and withdrawals through your chosen PKR payment method; to provide access to casino games, sports betting markets, and all other platform features; to verify your identity and age (21+) in accordance with our gaming licence requirements; and to enforce our Terms & Conditions where necessary.

6.2 Security and Fraud Prevention

To detect and prevent fraudulent activity, unauthorised access, money laundering, and other financial crime; to verify that a single individual holds only one 777ed account; to investigate and respond to suspected breaches of our Terms & Conditions; and to maintain records as required by our gaming licence for audit and regulatory purposes.

6.3 Responsible Gaming

To monitor gaming patterns for indicators of potential problem gambling; to administer deposit limits, loss limits, cooling-off periods, and self-exclusion requests placed by players; and to identify players who may benefit from responsible gaming support resources, in line with our obligations under our international gaming licence.

6.4 Customer Support

To handle and respond to enquiries, complaints, and feedback submitted through 777ed's live chat, email, and other support channels; to maintain records of support interactions for quality assurance and dispute resolution purposes.

6.5 Marketing Communications

Where you have opted in to receive marketing communications, we may use your contact data to send you information about 777ed promotions, PSL betting offers, new game releases, and other relevant updates. You may withdraw your consent to marketing communications at any time by contacting [email protected] or by using the unsubscribe mechanism in any marketing message we send.

6.6 Platform Improvement and Analytics

To understand how players from across Pakistan use the 777ed platform — which games are most popular among players in Lahore vs. Karachi, which payment methods are preferred, where players encounter friction — so that we can continuously improve the platform experience. Analytics data is used in aggregated, anonymised form where possible.

7Cookies and Tracking Technologies

The 777ed platform uses cookies and similar technologies to deliver and improve our services. Cookies are small text files placed on your device that allow our platform to recognise you, remember your preferences, and monitor usage patterns.

7.1 Types of Cookies Used

• Strictly Necessary Cookies: Essential for platform operation — enabling login sessions, account security tokens, and language preferences. These cannot be disabled without breaking the platform.
• Functional Cookies: Remember your preferences and settings between sessions, such as your preferred deposit method or game display settings.
• Analytics Cookies: Allow 777ed to measure aggregate platform usage — page views, session lengths, navigation flows — to improve the platform experience. This data is processed in anonymised or pseudonymised form.
• Session Security Cookies: Used to maintain the security of your active login session and to detect and prevent session hijacking or unauthorised access attempts.

You may configure your browser to refuse cookies, but please note that doing so may impair your ability to log into or use certain features of the 777ed platform. Strictly necessary cookies cannot be disabled while using the platform.

8Third-Party Disclosures

777ed does not sell, rent, or commercially disclose your personal data to third parties. However, we do share specific categories of data with trusted third parties where it is necessary for the operation of the platform or fulfilment of our legal obligations:

8.1 Payment Processors

To process your deposits and withdrawals, 777ed shares the necessary payment details with your chosen payment provider — JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, or our USDT TRC20 processing partners. These providers receive only the data necessary to process the specific transaction and are not authorised to use it for any other purpose.

8.2 KYC and Identity Verification Providers

To fulfil our age verification (21+) and identity verification obligations under our gaming licence, 777ed may share identification documents and personal details with certified third-party KYC service providers. These providers process your data solely for verification purposes under binding contractual restrictions.

8.3 Regulatory and Legal Authorities

777ed may disclose personal data to our gaming licence regulatory authority, law enforcement agencies, courts, or other government bodies where required to do so by law, court order, or in connection with the investigation of financial crime, money laundering, or match-fixing. Such disclosures will be limited to what is strictly required.

8.4 Platform Technology Partners

Third-party gaming software providers whose games appear on the 777ed platform may receive limited technical data — such as player session tokens — necessary to deliver their game content to you. These providers do not receive your financial data or full personal profile.

8.5 Fraud Prevention Networks

To protect players and the integrity of the 777ed platform, we may share indicators of fraudulent or abusive behaviour with industry-wide fraud prevention and responsible gaming networks. This sharing is done on an aggregated or pseudonymised basis wherever possible.

9Data Retention

777ed retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to the following retention principles:

• Active Accounts: Personal data is retained throughout the lifetime of your active 777ed account;
• Closed Accounts: Following account closure, transaction records, KYC documentation, and account history are retained for a minimum of five (5) years to comply with our gaming licence obligations, anti-money laundering requirements, and to facilitate dispute resolution;
• Self-Exclusion Records: Records of self-exclusion applications are retained for a minimum period aligned with the exclusion period, plus an additional period to prevent re-registration during the exclusion window;
• Marketing Data: If you withdraw your consent to marketing communications, your contact data will be removed from marketing lists promptly, though records of the withdrawal of consent will themselves be retained;
• Technical Logs: System access logs and security logs are typically retained for 12 months before being deleted or anonymised.

When data is no longer required for its stated retention period, it is securely deleted or anonymised so that it can no longer be attributed to you as an identifiable individual.

10Data Security

777ed implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS encryption on all data in transit between your device and 777ed servers;
• Encryption at rest for sensitive stored data, including KYC documentation and financial records;
• Password hashing using one-way cryptographic algorithms — 777ed staff cannot see your account password in plain text;
• Two-factor authentication (2FA) available to all players for enhanced login security;
• Role-based access controls ensuring that 777ed staff can only access player data necessary for their specific job function;
• Continuous monitoring for security anomalies, intrusion attempts, and suspicious access patterns;
• Regular security assessments and penetration testing of platform infrastructure.

While 777ed takes all reasonable and practicable steps to protect your data, no digital platform can guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights, 777ed will notify affected players without undue delay and will take immediate steps to contain and remediate the breach.

11Your Rights Over Your Personal Data

Subject to applicable law and the specific circumstances of your request, you have the following rights in relation to personal data that 777ed holds about you:

11.1 Right of Access

You may request a copy of the personal data 777ed holds about you, including the categories of data held, the purposes for which it is processed, and the third parties to whom it has been disclosed.

11.2 Right to Rectification

You may request the correction of any inaccurate or incomplete personal data that 777ed holds about you. Many data fields — such as contact details — can be updated directly within your account settings.

11.3 Right to Erasure

You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent (and no other legal basis applies). Please note that certain data — particularly transaction records and KYC documentation — must be retained by 777ed for the minimum periods required by our gaming licence and anti-money laundering obligations, regardless of erasure requests.

11.4 Right to Restrict Processing

In certain circumstances — for example, while the accuracy of your data is being contested — you may request that 777ed restrict the processing of your personal data.

11.5 Right to Object

You may object to the processing of your personal data where it is based on 777ed's legitimate interests, including in relation to direct marketing communications. If you object to marketing, your data will be removed from marketing lists immediately.

11.6 Right to Data Portability

Where processing is based on your consent or a contract, and carried out by automated means, you may request that 777ed provide your personal data in a structured, commonly used, machine-readable format.

11.7 Exercising Your Rights

To exercise any of the rights listed above, please submit your request in writing to [email protected] with the subject line "Data Subject Request". We will acknowledge your request within 5 business days and respond substantively within 30 calendar days. Where requests are complex or numerous, this period may be extended by a further 60 days, of which we will notify you.

We may require you to verify your identity before processing a data subject request, to ensure we do not disclose or modify data in response to a request made by someone other than the account holder.

12Children's Privacy and the 21+ Requirement

777ed services are strictly restricted to individuals aged 21 years or older. 777ed does not knowingly collect personal data from individuals under 21. If you believe that a person under 21 has registered an account with 777ed, please contact us immediately at [email protected]. Any account found to belong to a person under 21 will be immediately closed and all associated data will be handled in accordance with our legal obligations.

777ed conducts age verification as a mandatory step before any account becomes fully active. Accounts that cannot pass age verification will not be permitted to deposit or play.

13International Data Transfers

As a platform operating under an international gaming licence with technology infrastructure and service providers located in various jurisdictions, 777ed may transfer your personal data to countries outside Pakistan. Where such transfers occur, 777ed takes steps to ensure that your data receives an adequate level of protection, including through contractual data protection clauses with receiving parties that require them to handle your data to standards consistent with this Policy.

By using the 777ed platform, you acknowledge and consent to the transfer of your personal data to jurisdictions outside Pakistan where necessary for the performance of our services, subject always to appropriate safeguards being in place.

14Amendments to This Privacy Policy

777ed reserves the right to amend, update, or replace this Privacy Policy at any time. Where changes are material — meaning they meaningfully affect how we collect, use, or share your personal data — we will notify registered players via the mobile number or email address associated with their account and/or through a prominent notice on the 777ed platform, with a minimum of 14 days' notice before changes take effect.

The "Last Reviewed" date at the top of this Policy will always reflect when the most recent revision was made. We encourage players to review this Policy periodically. Your continued use of the 777ed platform following any amendment constitutes acceptance of the revised Policy.

15Contact and Complaints

For any questions, concerns, or complaints regarding 777ed's handling of your personal data, please contact our Privacy team:

Email: [email protected]
Subject Line: Privacy Enquiry / Data Subject Request / Privacy Complaint
Response Time: Acknowledgement within 5 business days; substantive response within 30 calendar days

If you are not satisfied with our response to your privacy complaint, you have the right to escalate your complaint to the data protection authority in your jurisdiction or to the dispute resolution body designated under 777ed's gaming licence.

For general platform support that is not related to data privacy, please use the standard support channels available after logging into your 777ed account.